Foxtel and MCN tout strongest ODI series to date

Josh McDonnell
By Josh McDonnell | 21 January 2019
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Foxtel and MCN have touted the pay-tv network's highest rating ODI series in history, with the latest series between Australia and India reaching over 1.7 million unique viewers across live play, pre and post-game supporting coverage, plus innings breaks. 

The last game drew an average of 281,000 viewers, resulting in the total series hitting an average of 327,000 people across 23 hours of live coverage. The series experienced a 27% increase on the three game Australia v South Africa ODI series, which averaged 258,000 viewers.

The second one-day international match on Saturday 12 Jan 2019 drew the second highest ever ODI game audience on STV. Only the 2015 ICC World Cup Final, which had 544,000 viewers, won a larger audience share.

“The partnership opportunities we’ve delivered via Fox Cricket has set a new integration standard for not only MCN, but the wider industry and of course, our subscribers,” MCN CEO Mark Frain said.

“Despite a challenging TV market, Fox Cricket's ongoing performance has meant we have delivered some emphatic results for our clients over the past few months, kick starting MCN’s momentum into 2019.

"The channel has helped us perform ahead of the TV market, and we look forward to continuing this strong performance throughout the year as we deliver the strongest spectrum of international and local content to Australians via the Foxtel platform."

As a medium, the channel has reached 3.7 million people, 99 of the top 100 programs have been on the channel over the summer, and a massive 5.72% of all TV viewing has been on Fox Cricket.

The series follows strong ratings on the Fox Cricket channel of its first ever Test series, averaging around 247,000 viewers and reaching 31% (2.4 million) of the STV population.

“Fox Cricket's numbers have once again exceeded all expectations, demonstrating the channel isn’t just showing us the power of live sports to attract massive audiences to STV, but it’s also pioneering seamless advertising integration in a manner that actually enhances the viewer experience," head of Fox Sports, Peter Campbell, said.

"These numbers are noteworthy in terms of the overall audience over the past few months as a very significant amount of all TV viewing has been on Fox Cricket.”

The ratings do not include viewers on the Fox Cricket app, Foxtel Now, Foxtel Go or Kayo.

AdNews has also done extensive ratings analysis of both the first ODI series between Australia and South Africa, as well as Australia against India in the summer test series.

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