Four agencies remain in the running for Vodafone business

Rosie Baker
By Rosie Baker | 18 August 2014

Four agencies are thought to be in the mix to take on Vodafone’s creative duties after the telco called a pitch in June. JWT, Whybin/TBWA, McCann and Cummins&Partners are all understood to be on the list. Banjo and GPY&R are thought to have been in initial talks to take a crack at landing the business but have stepped back.

AdNews understands reports that the pitch has already narrowed to two - McCann and Cummins&Partners - are off the mark and the pitch remains at an early stage. RFIs are due in today (18 August) and it is thought that a WPP agency will likely make the cut given that the holding group handles Vodafone's global ad strategy, with Grey London taking on the global brief for Vodafone Red last year.

Vodafone declined to comment on which agencies were shortlisted but confirmed that several agencies remain in the running for the business, which came into play in June.

The incumbent, STW-owned Ogilvy, which created the telco’s controversial Kidults campaign, was not invited to repitch for the account.

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