Family and food the focus of Woolworths 2018 Christmas ad

Lindsay Bennett
By Lindsay Bennett | 13 November 2018

Food and family are the focus of Woolworth's 2018 Christmas ad that showcases how Australians make the day of celebration their own.

Set to an upbeat Christmas classic ‘Run Rudolph Run’, it features a large Australian family making the trip home, each doing their bit, to celebrate the magic of the season over food.

‘Home for Christmas’ aims to highlight role food plays in creating that Christmas feeling, putting the spotlight on the Australian produce available at the supermarket giant, including pavlovas, cherries, puddings, ham and more.

The ad, by M&C Saatchi bespoke creative agency Greenhouse, comes ahead in ahead of Coles Christmas ad. Aldi, Myer, St George and other major brands have also revealed their Christmas ads this week.

“We know that home is where the heart is and at Christmas time, we take journeys big and small, to be with the ones we love and central to that gathering is the food," Woolworths director of marketing Andrew Hicks say.

“Everyone wants to do their bit - whether it’s setting up the decorations, hosting, bringing a pav, making a pudding or perfecting the ham, it’s these little acts that make up a great Christmas feeling."

Hicks says Woolworths has taken it up a notch this year with in-store activations across the country aiming to bring the Christmas spirit to life.

Last year, Woolworths had a similar approach to the Christmas season with its 'Share the Spirit' spot, which also centred on families.

The ‘Home for Christmas’ campaign will be supported across multi-channels including TV, digital, radio, in-store, catalogue, outdoor and more. 

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