Facebook increased advertising revenue in Australia 16% to $1.832 billion in the year to December 2025, up from $1.578 billion the year before, according to financial statements lodged with corporate regulator ASIC.
However, most of this went offshore as part of a reseller agreement with the local Australian company.
Facebook Australia only booked $223.9 million as revenue with profit after expenses of just $61 million in 2025, up from $48.5 million the year before.
Facebook's parent Meta posted a 25% lift in global advertising revenue to $US58.137 billion in the December quarter as the platform increased ad impressions and prices.
Overall global revenue was up 25% to $US59.89 billion in the December quarter and 22% for the full year to $US200.97 billion.
The company last month announced it is cutting about 10% of staff and closing about 6,000 open roles.
Employees were told of the changes, to take effect May 20 with the departure of almost 8,000, in an internal memo.
The social media leader has said its big investment in AI tools has been getting more done with fewer people. It had 78,865 employees at last report.
From Facebook's fillings to Australia's corporate regulator, ASIC:
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