Meta, the owner of Facebook and Instagram, posted a 25% lift in advertising revenue to $US58.137 billion in the December quarter as the social media platform increased ad impressions and prices.
"We had strong business performance in 2025," said Mark Zuckerberg, Meta founder and CEO.
"I'm looking forward to advancing personal superintelligence for people around the world in 2026."
Ad impressions increased by 18% in the December quarter and 12% over the year.
The average price per ad increased by 6% in the quarter and 9% over the full year.
Overall revenue was up 25% to $US59.89 billion in the December quarter and 22% for the full year to $US200.97 billion.
Meta’s Reality Labs unit, where work on the metaverse continues, posted a loss of $US6.02 billion on $955 million in sales.
Headcount increased 6% to 78,865 as of the end of December.
Will Easton, managing director, Meta ANZ, said the results show Meta’s platforms continue to drive record growth for partners with surging holiday demand and innovative experiences for users around the world including Australia and New Zealand.
"Our significant investments in AI have made this possible and we are working on improving this even further, by merging our LLMs with the recommendation systems that power our Family of Apps and our ads systems," he said.
"In 2026, I’m looking forward to introducing the next wave of innovations across our platforms, and helping businesses across Australia and New Zealand find new opportunities for growth."
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