Facebook and Ticketmaster propel network's commerce ambitions

Nicola Riches
By Nicola Riches | 12 April 2016

Facebook has yet again reiterated its commitment to digital commerce after striking a deal with the world’s largest ticketing agency, Ticketmaster.

According to Buzzfeed, the partnership will see tickets go on sale on the social network at the end of this month. Where they will appear and how they will be sold is yet to be confirmed.

"By putting the ability to buy tickets directly within Facebook, we hope that we're going to provide a more seamless purchase experience and sell more tickets," Ticketmaster vice president and general manager Dan Armstrong told BuzzFeed.

Speculation is such that Ticketmaster’s parent company, Live Nation – the second largest music firm in the world – will also be in the process of striking deals with Facebook, perhaps bringing to life branded events on the platform.

It is also believed that Facebook will collect an affiliate fee for every time a ticket is sold.

Email Nicola at nicolariches@yaffa.com.au.

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