Enero appoints Nick Burton as group strategy and M&A director

Paige Murphy
By Paige Murphy | 1 July 2021
Nick Burton

Enero Group has appointed Nick Burton as group strategy and M&A director.

Burton will be based in the boutique marketing and communications company’s headquarters in Sydney.

He will be responsible for developing and executing the group’s growth strategy and mergers and acquisitions activities.

His appointment will see him become part of the executive leadership team and report to CEO Brent Scrimshaw.

“Enero’s collective of specialist agencies are market leaders in their respective areas, and offer a fantastic platform to explore further growth for the group," Burton says.

"I am thrilled to be joining Enero and be part of this journey, and look forward to accelerating the positive momentum and energy the team has built over the past 12 months.”

Burton joins Enero Group after four years at Bain & Company in London and Sydney where he was a senior manager, leading projects focused on corporate strategy and transformation for large enterprises.

He also worked extensively with major Australian and global private equity investors to assess potential acquisition targets.

Prior to Bain, Burton worked in the Institutional Banking and Markets team at the Commonwealth Bank of Australia and as a startup advisor for Startup Bootcamp Fintech in London.

He holds a master’s degree in Business Administration from the London Business School.

“Nick’s industry experience and deep expertise in corporate strategy, mergers and acquisitions will be invaluable to Enero and our agencies, as we progress our global strategy and identify growth opportunities across the group," Scrimshaw says.

"He will play a critical role in our global growth agenda and we’re thrilled to have him join at a very important time in the Group’s evolution.”

The announcement comes as Scrimshaw reaches the one-year mark as CEO at Enero Group and as the group continues to grow and reshape its leadership team.

In the past twelve months, the group has delivered on its growth strategy, with strong half yearly results. Statutory net profit was up 233% to $13.3 million and net revenue was 19% higher at $81 million.

Other senior appointments made over the last year include Carla Webb-Sear as Enero’s chief financial officer and Cathy Hoyle being named company secretary, in addition to her role as group general counsel.

The group also announced its first acquisition of sales and marketing agency McDonald Butler Associates by Hotwire UK and most recently Heather Kernahan stepped into the global CEO role at Hotwire, as Barbara Bates moved into a newly created senior advisory role at Enero.

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