Enero Group appoints Brent Scrimshaw as CEO

Paige Murphy
By Paige Murphy | 20 May 2020

Enero Group has appointed Brent Scrimshaw as chief executive officer, effective July 1, 2020.

He replaces Matthew Melhuish who stepped down from the role at the end of March.

Scrimshaw is a creative and brand led business leader in media, publishing, technology, consumer, retail and sports.

He spent eighteen years at Nike Inc. including three years as vice president and chief executive Western Europe based in Amsterdam, chief marketing officer for EMEA, along with other leadership roles in Europe, the USA and Australia in general management and marketing.

He was also part of Nike’s global commercial operations team contributing to the development of the Nike business and brand strategy in its priority geographies worldwide.

More recently, Scrimshaw was the founder and CEO of Unscriptd, a technology led sports media company, which was one of the world’s first athlete’s media companies.

Unscriptd was acquired by New York based publisher The Players Tribune in 2018.

Scrimshaw currently serves as an independent non-executive director of ASX listed multi brand retail group Kathmandu Holdings Limited, ASX listed global sports technology and data business Catapult Sports Limited and ASX listed medical technology business Rhinomed Limited.

“It’s very exciting to lead Enero through its next strategic phase of growth. I have been following the group for some time and I am confident it has the right mix of thought leadership and capability to win on a global scale," Scrimshaw says.

"I look forward to meeting all of the teams once I commence and building on the collaborative spirit already entrenched in the group.’’

Enero chair Ann Sherry says the board has welcomed Scrimshaw and his wealth of experience to the business.

“Brent has a wealth of leadership experience across marketing services on both agency and client side, has worked and lived in a number of our key geographic markets and brings a strong global perspective on building brands," Sherry says.

"His track record in innovation combined with his entrepreneurial spirit adds another layer of expertise to our group’s growth ambitions. On behalf of the board, we welcome Brent and look forward to working with him.

“For the remainder of this financial year, we continue our group focus on deepening our strong client relationships during these unprecedented times and we remain confident that the group’s balance sheet and diversification of clients and geographies will provide a great platform to grow.”

Scrimshaw will join the board of Enero Group as an executive director.

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