Eharmony marketer departs – seeks new match

Pippa Chambers
By Pippa Chambers | 19 April 2016
Dating campaign by eHarmony

Popular online dating site eHarmony is looking for a new marketer match.

The US-founded business, which arrived in Australia in 2007 and claims to be responsible for more than 11,000 marriage Down Under, is looking for a new AU marketing director to lead all marketing efforts in Australia across offline, online acquisition, brand, creative and CRM.

The move is sparked as its current senior marketing manager, Lynsey Tomkinson, is moving back to the UK.

Tomkinson has been with the Sydney-headquarted business since 2013, having previously been digital marketing manager at Gazal in Sydney. Prior to that she worked in e-commerce in London at French Connection and for telco business Orange.

According to eHarmony, the new marketing director will be responsible for leading the campaign process through conception, execution and measurement, requiring leadership of the AU team, external agencies and US teams. The role reports to the COO.

“This is a key role that will be instrumental in building the brand in Australia and expanding market share in what is a highly competitive market,” the job application says.

Despite being an online dating business relying on data pools and personalisation, in order to target one specific type of demographic eHarmony, in January the dating firm turned its hand to a traditional technique - letter box dropping. Read more here.

In case you missed it, in November eHarmony's ad campaign tapped into online daters' worst nightmares. The TV ad shows a laid back and somewhat out-of-shape guy scrambling to keep up with a fitness freak on a badly-matched date.

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