Effie Kacopieros moves to Innocean from CHE Proximity

Maha Obeid
By Maha Obeid | 19 October 2021
Effie Kacopieros

Effie Kacopieros has been appointed creative director at Innocean Australia. 

Kacopieros, with more than 12 years’ agency experience, joins Innocean from creative agency CHE Proximity.

The appointment is effective immediately and Kacopieros will creatively lead the Kia Motors account and work on the agency’s other non-automotive clients.

Innocean Australia ECD Wez Hawes says the agency created the leadership position for Kacopieros.

“Effie is one of the most talented art directors and conceptual thinkers I've ever worked with. She's passionate about her craft and will no doubt elevate everything she touches at Innocean,” says Hawes.

“This new leadership position we've created for Effie gives her the flex and support to mature as a creative leader and influence the industry.”

Kacopieros has experience in purpose-driven campaigns and her work to re-brand sunscreen for the Australian Medical Association was featured in Semi Permanent's Designing for Change exhibition, motivating kids to take responsibility for their parents' skin.

She says she is looking forward to collaborating with Innocean’s clients and team to create insightful, crafted, and memorable work.

“Thanks to Jas (Bedir, Innocean CEO) and Wez’s leadership, Innocean has been making creative headlines. But they're not just making world-class work, they're making a difference,” says Kacopieros.

“Jas’s recent initiative ‘Fck the cupcakes' champions equality and diversity in our industry. It's an initiative I'm excited to be a part of, one that I think will change the industry and have a ripple effect across other industries.”

Early in her career, Kacopieros was part of helping to create a new category at Cannes with her team’s Cannes Lioness idea that started an industry-wide discussion around gender inequality.

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