Disney's multi billion dollar media pitch goes to Publicis and Omnicom

Chris Pash
By Chris Pash | 15 October 2019

Publicis and Omnicom are the big winners in the Disney review, said to be the world's biggest media pitch in recent years and worth up to $US3 billion.

AdAge quotes an internal memo by Arthur Sadoun, the Publicis chair and CEO, saying Publicis Media won the North America business for theme parks and the new Disney+ streaming service.

Parks had been looked after by Carat at Dentsu. 

Publicis, which is creating a unit called Publicis Imagine to serve Disney, also got the Disney media business in Europe, Middle East, Africa, APAC and Latin America.

Campaign in the UK, quoting sources, says Disney found Publicis' data offering, from Zenith and Epsilon, compelling.

Nickie Scriven, CEO, Zenith Australia, said: “We’re thrilled with the win. It was an amazing team effort and I’m so proud of the work and contribution of our local team.”

AdAge quotes sources as saying that Omnicom retains, via a bespoke unit called OMG23, planning and buying in the US and Canada for Disney Studios. It also gets ABC, Disney Channel, Disney Freeform, National Geographic and FX Productions and Networks.

WPP didn't pitch because it has Comcast as a client.  Dentsu, Havas and Horizon got nothing from the review, says AdAge.

It's not yet known how the deals will impact local business in Australia

Dentsu Aegis Network in July last year retained the $18.2 million media buying and planning account for Disney in Australia and New Zealand. Carat has worked solely with Disney since 2009 when it took the business from Mindshare in a two-way pitch with Starcom MediaVest.

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