Disentangling the hype: Media Summit keynote speaker announced

15 April 2016
Dr Karen Nelson-Field. Source: Twitter

AdNews is excited to announce Dr Karen Nelson-Field as a keynote speaker at the Media Summit 2016 on 19 May.

Dr Nelson-Field, known for her work with the University of South Australia and the Ehrenberg-Bass Institute, is a truth teller in a hyped up world. Her keynote will challenge the norms of media, from the role of machines to the next wave of contextual advertising.  

She is CEO of artificial intelligence venture Media Intelligence Co which is building cutting-edge media measurement technologies and real-time media research solutions, and  is also an Associate Professor within the Centre for Video Intelligence. She is also the author of best selling book Viral Marketing:The Science of Sharing, and the winner of he News Corp 'Women in Innovation' Award for the last two years.

Today (15 April) is the last day for Early Brd tickets - you can save $100 if you buy them before midnight.

So far we've unveiled a line up of more than 20 speakers from across marketing, media and advertising to tackle the biggest questions facing the market.

Sessions include:

The Future of Media 

How will media be bought and transacted in the next few years? What will the role of the agency look like in an increasingly data-led automated industry? Does there need to be major change in the structure of how agencies operate?

The Investment Landscape
Where is the money going? Will digital advertising continue its rapid march and displace traditional media as the dominant channel? How is the paid, owned and earned ecosystem evolving and what platforms should brands invest in?

Obsession and Fear = Creative Edge
Is obsession and fear the only way to be truly creative in a digital world? What will be the key to success in creating brilliant creative experiences? How should brands approach the need to be edgy, different, and across new channels?

The Digital Reality Check
The rise of programmatic and data-driven advertising has quickly transformed how all players in the industry engage with consumers. Adblocking and viewability are hitting the headlines. What are the real threats to the digital world?

The Collision of Digital and Television
Digital is the new television and it wants those TV ad budgets. How will desktop and mobile video challenge the largest screen in the home? Will programmatic software take a hold in the linear television market, and what threat does the SVOD market provide? Can the TV networks navigate their way through a fragmented landscape and manage the Internet video boom?

Other speakers on the line up incude:

Danny Bass, CEO, IPG Mediabrands

Adam Ballesty, Marketing and Innovation Director, Diageo
Andrew Howie, Group Marketing Manager, Meat & Livestock Australia
Matt James, CEO, Publicis Media
Katie Rigg-Smith, CEO, Mindshare
Megan Brownlow, Executive Director, PwC
Nicole Sheffield, CEO, NewsLifeMedia
Jason Tonelli, Executive Director - Technology, Digital & Content, SMG
Pippa Leary, CEO, APEX Advertising
Timothy Whitfield, Director of Technical Operations, GroupM
Jonas Jaanimagi, Head of Media Operations & Strategy, REA Group
Steve Coll, Chief Creative Officer, WiTH Collective
Jason Dooris, CEO, Atomic212
Ellie Rogers, Head of Agency Sales - Australia & New Zealand, Facebook
Jon Stubley, VP Australia & New Zealand, GumGum
Mitch Waters, MD Australia & New Zealand, AOL Australia
Lynn Chealander, Vice President Australia & New Zealand, VivaKi
Tom Armstrong, Commercial & Marketing Services Director, Fairfax Media
Kirsty Muddle, Chief Innovation Officer, cummins&partners
Michael Canning, Executive Creative Director, M&C Saatchi
Suzie Cardwell, Digital Partnerships & Product Development Director, MCN
Michael Stephenson, Chief Sales Officer, Nine Entertainment Co.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

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