The premier conference event for Australia’s media, advertising and marketing executives.

19th May 2016
Royal Randwick Racecourse, Sydney

 

  Adam-Ballesty1
    Ross-Raeburn1   Michael-Canning1   Russel-Howcroft1  Eric-Choi1

   
    Victor-Corones1

     
MS16-Agenda-Button1
 
How will media be bought and transacted in the next few years? What will the role of the agency look like in an increasingly data-led automated industry? Does there need to be major change in the structure of how agencies operate? Is obsession and fear the only way to be truly creative in a digital world? What will be the key to success in creating brilliant creative experiences? How should brands approach the need to be edgy, different, and across new channels? Where is the money going? Will digital advertising continue its rapid march and displace traditional media as the dominant channel? How is the paid, owned and earned ecosystem evolving and what platforms should brands invest in? Digital is the new television and it wants TV’s ad budgets. How will online video challenge TV? Will programmatic software take hold in the linear television market? Can the networks navigate the fragmented landscape and manage the Internet video boom?
   
The rise of programmatic and data-driven advertising has quickly transformed how all players in the industry engage with consumers. Adblocking and viewability are hitting the headlines. What are the real threats to the digital world? The Media Summit Tech FastFronts will deliver a high-speed showcase of the latest technologies, pilots, programs and platforms, from all corners of the industry.
 
Sponsor-panels-updated