Digital agency Little Giant rebrands as Isobar NZ

Paige Murphy
By Paige Murphy | 24 June 2019

Digital agency Little Giant has rebranded as Isobar New Zealand, completing its transition into the global agency network. 

Little Giant was acquired by Dentsu Aegis Network (DAN) in 2017, joining the Isobar network to become Little Giant, Linked by Isobar. 

The agency, founded in 2011, now has a team of over 30 and a roster that includes international brands such as Silver Fern Farms and Villa Maria, as well as leading New Zealand brands such as House of Travel, TVNZ and ASB. 

“For the past seven years Little Giant has been single-mindedly focussed on creating best in class experiences that people love," Isobar New Zealand CEO Ian Howard says. 

"Now it’s time for us to take our work to the next level, and I’m confident that by fully embracing our world-leading network and rebranding ourselves to Isobar New Zealand, we’re going to better placed to deliver the best possible outcomes for the businesses, brands and people we design for." 

The team will focus on cross-market opportunities with the integration set to "strengthen its leadership" in the experience-transformation sector across the Australia New Zealand (ANZ) region. 

The team will continue to be led by Howard. 

“Little Giant are a brilliant team, and we’re really excited they've completed their rebrand into Isobar, solidifying our partnership in market," Isobar Australia managing director Erik Hallander says.

Working as an ANZ team boosts our regional capabilities and means we can continue to focus on what we do best as a bigger, stronger team - transforming businesses, brands and people's lives with the creative use of digital."

Isobar, owned by Dentsu Aegis Network, has a team of 6,500 people in 85 locations across 45 markets, including the Americas, EMEA and APAC.

The agency works with  global clients including Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei. 

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