Dentsu ramps up neuroscience team with Hearn promotion

Nicola Riches
By Nicola Riches | 1 March 2016

Dentsu Mitchell has promoted David Hearn to the role of national head of communications design, leading a team of ten specialising in marketing science, behavourial science, cultural science, data science and neuroscience.

The repositioned team, says Dentsu, is designed to "provide a more rigorous strategic process to clients".

Hearn has worked for 15 years across the industry - as managing partner at UM and stints at DAN sister agencies working as
BWM’s head of planning and head of strategy at Carat.

Hearns says, “It’s a really exciting time for us at Dentsu Mitchell. We’ve been working hard to build the people, structure and culture to challenge market dynamics. We have a recognised name in market and we now also have the enthusiasm and experimental culture of a start-up, which is great to be part of.”

Dentsu Mitchell national managing director Adrian Roeling adds, “Mitchells has a proud heritage in Australia and as we continue to further align to Dentsu globally, Dave’s appointment is another evolution of our strategic product. Already, feedback from our clients is positive, they are seeing the effects of this structure and it is significantly impacting the work we are doing for them.”

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