Dentsu Aegis has created a CMO role for the first time to drive marketing activity across the group. Rebecca Tos has been appointed to the role and will hold a dual post. At the same time she has been promoted to CEO of Columbus.
The promotion marks Tos' return from maternity leave and makes her the first female CEO on Dentsu Aegis Group's management board.
She has been MD of Columbus, the group's digital performance marketing business, since 2012.
Simon Ryan, CEO of Dentsu Aegis says: “Rebecca is highly regarded professional within our business and within the industry. Rebecca’s skills see her as one of digital marketing’s best leaders, with good reason. Over her 3.5 years with Columbus, Rebecca has built a strong and successful team with a terrific culture and grown the business significantly. This includes driving the launch of Columbus into Asia and establishing it as a key brand for DAN in the region.”
“As CMO of DAN ANZ, Bec will work closely with myself and DAN’s executive leadership team, of which she is part of, to drive key local and global DAN marketing initiatives. It’s good to bring Bec back from her maternity leave into a new opportunity and I know she’ll excel in her dual roles.”
Since taking on the top job follwoing the exit of Luke Littlefield, Ryan has been swift to make management changes across the group. Among those were a raft of redundancies and changes across the Dentsu Aegis network, many at Mitchells, Dentsu Mitchell and Vizeum CEO Kenny Stuart left the network. as did Vizeum MD Nick Behr. Patrick O'Beirne, the MD of Haystac and Spark Communications and David Stevenson, chief innovations and marketing officer, also left.
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