David Gatt.
Omnicom Oceania has appointed David Gatt managing director of marketing operations and ecosystem design, a newly created role helping brands redesign how their marketing systems operate in an AI-driven environment.
Gatt, known as Gatty, joins from Deloitte where he led marketing transformation across telco, retail and financial services.
He brings more than 15 years' experience in marketing automation, operating model design and translating technology capability into commercial outcomes.
The role responds to growing client demand for connected, scalable marketing models that move beyond fragmented execution to integrated, end-to-end systems positioning marketing at an enterprise level.
"The vast majority of conversations we're having with clients right now is about operating models and a broader need for marketing transformation capability, not just marketing execution," said Nick Garrett, CEO of Omnicom Oceania.
“It's no longer just about how we evolve our own business around a client, but how we help clients redesign theirs.
Gatt said the pressure on brands to unlock value from AI has never been greater, but most are using it to go faster down the same road.
“The work I'm most excited about is helping brands ask whether they should be on that road at all and designing something better," he said.
Gatt, based in Melbourne, will work across Omnicom Oceania, connecting the group's OMNI platform, advisory services from Credera and The Loom, and broader data, technology and agency capabilities.
The appointment follows that of Paige Prettyman from Deloitte Digital, where she was managing director, to the newly created role of chief of staff.
Omnicom Oceania was formed last year, aligning practice areas across Australia and New Zealand including media and creative agencies, PR, performance marketing and production.
Nick Garrett returned to Omnicom from Deloitte Digital, where he was CMO, to run the combined media and creative operation.
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