Deepend names new creative director

Sarah Homewood
By Sarah Homewood | 4 March 2015

Full-service digital agency Deepend has named Nitin Mistry as its new creative director.

Before joining Deepend, Mistry was the creative director of Orchard where he provided the creative leadership for several prominent clients, including Westpac, Cancer Council and Bayer.

He also played a role in substantially expanding the client roster and tripling the size of the creative department. Prior to working at Orchard, Mistry was the digital creative director at Make M&C Saatchi, where he was part of the successful team who secured the Commonwealth Bank as a client.

Mistry will work alongside Deepend’s newly appointed general manager and head of strategy Dan Robathan.

Mistry said: “I am thrilled to become part of Deepend and bring my area of expertise to the table. There aren’t many digital agencies that have the rich heritage in innovation that Deepend has. The passion, culture and depth of skill in the agency and across the wider group is unrivalled, and clearly reflected by the high calibre of award-winning work and consistent results. I’m genuinely excited to be part of the team.”

Matt Griffin, chief executive of the Deepend Group, said: “Deepend has experienced incredible success over the past year, 2015 will be another big year for both the agency and the group, and we continue this momentum with the welcoming of Nitin to Deepend.

“The scope of his experience reaches across a diverse range of industries and encompasses an exceptional mix of digital innovation, strategy and design knowledge. He will make an incredible addition to the team and the overall group itself. We’re really excited to have him on board as part of our next generation of growth.”

In July last year the independent digital shop acquired innovation agency How To Impact (H2i) and in doing so formed The Deepend Group, which also includes social and PR agency History Will Be Kind and mobile agency Nomad.

Mistry’s full remit will stretch across mobile innovation agency Nomad and integrated PR and social media communications agency History Will Be Kind.

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