The Deepend Group announces new GM and head of strategy

Sarah Homewood
By Sarah Homewood | 18 February 2015

The Deepend Group has appointed Dan Robathan as its general manager as well as head of strategy.

Robathan joins the four-agency group, Deepend (digital), How To Impact (innovation), Nomad (mobile) and History Will Be Kind (PR/social media), with his main remit to drive innovation.

Robathan has been working in the digital industry for almost 15 years both in Australia and the UK. He was the GM of Sputnik for three years, before it was sold to BWM in late 2012, where he continued to run all Sputnik operations in addition to joining the BWM management board.

At BWM he was responsible for helping define the agency's digital offering as its head of digital experiences. Prior to that, Robathan held senior strategic and account service roles at New Dialogue/Tongue, Isobar and Yahoo!7.

Robathan said: “Deepend is made up of some really clever people. Their digital pedigree is unrivalled in Australia but what appealed to me was that everyone here is genuinely interested in, and great at, what they do. I’m excited to be part of their future.”

Matt Griffin, chief executive of the Deepend Group, said: “Dan has a wealth of experience, learnings and smarts. He will make an incredible addition to the team and the overall group itself. We’re really excited to have him on board and expect he will be in our business for a long time to come.”

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