DDB Sydney wins three Graphite Pencils for Foxtel's Grave of Thrones

Paige Murphy
By Paige Murphy | 17 June 2020

D&AD has revealed the Pencil winners for entries across the Advertising, Culture and Design categories, in the second round of Pencils for the 2020 D&AD Awards.

The news follows the organisation’s recent announcement to continue the annual awards program online despite disruptions caused by the global coronavirus outbreak.

DDB Sydney has won three Graphite Pencils for its Grave of Thrones work for Foxtel across Art Direction, Experiential and Media.

To celebrate the final season of Game of Thrones, DDB Sydney and Foxtel built a 2000 square metre graveyard that paid tribute to the bloodshed and more than 100,000 deaths over the past seven seasons.

VMLY&R Melbourne and TBWA\Melbourne also took home Graphite Pencils in the Media categories.

VMLY&R won the Pencil for its work, A Future Without Change, for Monash Univeristy which saw the agency develop several immersive virtual reality experiences for the tertiary education institution, pushing the brand platform into the creative technology space.

TBWA won the Pencil for its work, Signs of Love, for ANZ where it spread the bank's longstanding support of Mardi Gras and the LGBTQI+ community to Oxford Street signs around Australia.

Host/Havas Sydney have won a Wood Pencil in the Digital category for its work, Bring on Winter, for Air New Zealand.

The work saw the airline and agency invite Game of Throne's author George RR Martin to New Zealand to help with his writer's block and finish the next book in the series.

Clemenger BBDO Sydney took home a Wood Pencil in the Direct category for its work Extra Reminder, for Wrigley's Extra.

The campaign saw Extra partner with service station BP to give people a reminder to buy gum every time they purchase a product that will cause them bad breath. 

Additional Pencil winner announcements are scheduled for July 16, September 8 and September 10. 

 

 

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