D&AD brings New Blood to Sydney

By Rebecca Chambers | 8 October 2014

D&AD is bringing its New Blood program to Australia for the first time, in partnership with Glue Society and Google. Thirty young Australian creatives will have the opportunity to take part in the crash course and learn under the guidance of many of the industry’s finest.

The New Blood Workshop will see participants develop an entire project from brief to broadcast in one day. The thirty young guns will participate in a number of master classes covering every stage of the creative process, including creative strategy and origination, casting and direction, production ans first ad, live shoot, editing, and digital broadcasting and social media.

At the day’s conclusion participants will present their creations to a panel of judges who will decide on the winning project to go live.

D&AD chief executive Tim Lindsay will present the 12 briefs being set for the 2015 D&AD New Blood Awards at the Sydney event.

As well as offering the chance to win a coveted D&AD Pencil mark for the use on portfolios, those who earn a Nomination or higher will be able to earn a place on the London-based New Blood Academy.

Creative director of Google Creative Lab, Tom Uglow said: “It's a turbulent time for young creatives. It is hard to look backwards and get any sense of what the industry will be like in 10 years time, or even two years time. D&AD's initiative is tailored to a generation who need to be multi-skilled and agile; a new breed of hands-on creatives who want to carve out the path that is right for them.”

Would-be New Bloods can apply by submitting a 60-second video on why they love ‘getting their hands dirty’ to hello@gluesociety.com. Applicants must be aged 24 or under and submissions must be received by Friday 17 October 2014.
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