DDB Melbourne has won the digital account for B&D Group - Garage Doors & Secure Access Systems.
The agency will lead the garage door manufacturer's integrated digital strategy and development including SEO, website content and user experience.
“We appointed DDB as our digital partner to help implement a stronger and more visible presence for the brand – across a raft of channels," B&D Group marketing and innovation director Therese Winterburn says.
"We came to them with a very clear brief and were impressed with their response around both the short and long-term focus for the brand.”
The appointment sees DDB expand its remit within the Dulux Group with the agency also working with British Paints, Selleys and Dulux brand.
“We are thrilled to be partnering with B&D to help drive a more seamless and intuitive customer experience across their range of products," DDB Melbourne managing director Kate Sterling says.
"It’s an exciting time for the brand (and us) as they continue to aggressively grow and evolve their offering.”
The recent win follows DDB Melbourne's restructure under Sterling which has seen the agency zero in on its digital credentials, poaching executive creative director Anthony Moss from WhiteGREY.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.