CUB’s Richard Oppy takes VP marketing role at SAB Miller

Rosie Baker
By Rosie Baker | 14 June 2017
Richard Oppy

Richard Oppy, Carlton & United Breweries' (CUB) marketing director, has been promoted to a regional role following the megamerger between its owner SAB Miller and AB InBev.

Oppy has been marketing director for three years and has been with Carlton & United Breweries since 2001 in a number of marketing and commercial roles.

He was previously GM for the Victoria Bitter and Crown Lager brands, and also ran the international portfolio.

Oppy takes on the role of vice president of marketing for APAC South, maintaining his position as head of marketing for Australia. The head of marketing for India and Southeast Asia now reports into him.

He says: “I am really excited about the expanded remit, with a huge opportunity to drive significant growth in the developing countries across India and Southeast Asia. I am fortunate to have a high performing marketing leadership team in Australia, which has allowed me to take on extra responsibilities across the zone.” 

CUB is in a period of transition following the global merger between its owner AB InBev and SAB Miller, which completed earlier this year.

The US$100 billion merger created the world’s largest beer company and kicked off a competitive pitch for its media accounts around the world. 

Locally, the CUB pitch is ongoing. The account has been with MediaCom for 20 years. A decision is expected to be made globally, with consolidation expected.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit

Read more about these related brands, agencies and people

comments powered by Disqus