Creative analysis: Cannes Lion winners

Daisy Doctor
By Daisy Doctor | 28 July 2017
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This is a free excerpt from AdNews print magazine August edition. You can download a digital version of AdNews and subscribe to the premium print edition here.

Cannes Lions is over for another year. It's time to shake off the hangovers and dust the sand of our shoes. But before we put the memories behind us all, let's have one last look at the pieces of work that won serious metal.

From disfigured men to stoic girls, cross-platform commercials, driving apps and website extensions, here's what our panel think of some of the big winners.

Here's what Landor executive director of strategy Simon Bell, Octagon regional creative director Lizi Hamer and Rumble creative partner Nancy Hartley think of the showstopping work.

Bell: Cannes 2017 was arguably hijacked by Arthur Sadoun. A cost-saving measure that also turned out to be a well-timed stunt, the news was feverishly posted across social media.

Hamer: This year witnessed the rise of ‘purpose driven work’. No longer can brands remain detached from socio-political events. They must reflect their values. We were reminded our industry has the power to change the world. 

Hartley: Not struggling to find something positive to say about this month’s selections. It was a pleasure to delve a little further into some of the year’s truly stand-out ideas. Big props to all, especially Clemenger.

CC Aug 17

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