The latest ad from Ultra Tune has already generated more than 30 complaints, only a week after it was released on YouTube.
The spot saw the return of the brand’s controversial 'latex ladies' in a continuation of its “Unexpected Situation” series, which was banned by the ad watchdog last year.
In the ad, the ladies are jamming out in their convertible when the muffler falls of their car, which results in the car setting on fire. The car then explodes after the women fail to put out the fire. Between putting out the fire and trying to escape the fireball, the damsels in distress find time to engage in a sexy water fight.
The Advertising Standards Bureau (ASB) tells AdNews it has started receiving complaints about the ad on the basis of discrimination, exploitation and degrading imagery.
The ASB expects more complaints to role in over the weekend as the ads follow the same theme, implying the women are stupid.
These complaints will be reviewed by the ASB to determine if it breaches the code.
Twitter has been quick to call out the latest ad from Ultra Tune as "puerile" and "sexist", with it broadcasting throughout the Australian Open on Seven.
The latest Ultratune ads make me think their target market is rapists— Michael Williamson (@Mwil19) January 17, 2017
Are the Ultratune commercials fucking bad or send the creatives against the wall when revolution comes bad?— Sir Darryl Adams (@FlyOpineMonkey) January 17, 2017
We made an official complaint to the ASB last night. It's puerile.— Luke Herring (@lhjh70) January 18, 2017
Last year the ASB requested Ultra Tune discontinue an ad which showed the same scantily-clad ladies nearly hit by a train. It was deemed as degrading to women.
The car-servicing company has frequently found itself the subject of complaints to the ASB, topping the list last year as one of the most complained about ads.
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