Coles Little Shop dancing smartphone app is going off

By Chris Pash | 24 July 2019

An AR (augmented reality) dancing game app released with the second round of the Coles Little Shop promotion has taken off.

The game is already the number 2 family game for iOS and a top trending app on Google Play.

The Little Shop 2 App game, developed by Deloitte Digital, brings the joy of finding Little Shop minis to life through an AR dancing platform.

To unlock a unique dance character, players have to collect Little Shop 2 Minis in-store, then scan them with the app to bring them to life on their own phone.

Every character has their own unique combination of dance moves as part of the game in which the player can place, control and interact with the real world, while competing for a high score.

“We have created this app to inspire our customers and help make their weekly shop more fun and engaging," says Lisa Ronson, chief marketing officer at Coles.

"We were overwhelmed with the popularity of Little Shop last year with customers telling us how much they loved collecting, swapping and sharing with their family and friends.

"This year we wanted to take the campaign on a digital journey and create fun little dancing characters that our customers could unlock with their smartphones using the iconic mini groceries they’ve collected.”

Matt Lawson, chief creative officer, Deloitte Digital, says the game brings the miniature world to life.

"For Coles, this is a content generating platform," he says.

" The games become shareable music clips that act as ads for Little Shop 2. Through AR, the world is now a dancefloor, so hopefully we see many more dancers busting huge little moves across Australia.”

Download the Android version: https://play.google.com/store/apps/details?id=au.com.coles.littleshop2

Download the iOS version: https://apps.apple.com/au/app/little-shop-2/id1466918595

Program Credits:

Client: Coles Supermarkets Australia Pty Ltd

Isabelle Scharp – Digital Marketing Manager

Lauren Whitelock – Digital Application Manager

Jacob Toy – Senior Digital Analyst

Laila Coulton – Delivery Manager UX & A11y

Andre Skupin – Senior UX Designer

Melanie O’Brien – Senior Accessibility Analyst

Emma Jansons – Senior Digital Marketing Manager

Senior Leadership:

Alicia Verstak – Head of Digital Marketing

Michael Laxton – General Manager Brand & Media

Lisa Ronson – Chief Marketing Officer

Creative Consultancy: Deloitte Digital

Creative: Gustavo Vampre Franco, Kyle Lotherington, Aaron Bethune, Daniel Cheong-See

Delivery & Engagement Management: Paul Stapelberg, Narkisska Spruce

Game Developers / Programmers:Cameron Owen, Stephen Williams, Tylah Heil, Rob Caporetto, Leigh Mannes, James Itliong

UI Designer: Andrew Tesdorpf, Sean Maney

3D Modeller and Animations: Jenna Smith

Game Design: Nic Gomez, Jack Gillespie

BA: Seira Ooi

User Testing Facilitators: Pamela Cotes, William Pan

Backend/Cloud Developers: Tanvir Chowdhury, Vishal Upadyay

Penetration Tester: Andy Yang

Performance Testers: Michael Di Camillo, David Mitchell

Playstore/Apple Connect SMEs: Swapnil Sharma, Bradley Clayton, Sameer Sangawar

Partner & Director team: Adrian Mills, Matt Lawson, Adam Sandler, Adam Burnell, Rich Lockrey

Sound Design: Gusto Studios

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