Coles Little Shop collectables are back

Chris Pash
By Chris Pash | 15 July 2019
The new minis from Coles

The little grocery collectables which pushed sales at supermarket Coles higher are making a comeback next week.

Little Shop 2 will use some of Australia’s most iconic supermarket products including Arnott’s Original Barbecue Shapes, Heinz Baked Beans, Tip Top bread and Campbell’s tomato soup.

There will be 30 mini replicas with one of the most popular items from last year making a mini comeback. Vegemite has created a special edition vintage mini.

The first Little Shop campiagn last year created a frenzy, with some minis being sold on eBay for $500. A Facebook group,  Coles Little Shop – Minis Swap Group Australia, has 22,00 members.

Lisa Ronson, Coles CMO, says the first campaign was embraced by customers of all ages and brought to life the traditional hobby of collecting enjoyed by all generations.

“We have been inundated with requests to bring Little Shop back and we know customers will be very excited about this brand new collection, which celebrates some of the most recognisable products in Aussie homes,” she says.

“We have worked with our suppliers to make this year’s campaign even bigger and better than ever before and we think customers will be excited to find out about additional surprises we have in store for them.”

Coles customers qualify for a free collectable with every $30 spent.

The products included in the Little Shop Collector Case:

  • Heritage Mill Apple Crumble Clusters
  • Leggos Pizza Sauce
  • Arnotts Orginal Barbecue Shapes
  • Gillette Fusion 5 Razor
  • Bref Power Active Juicy Lemon Toilet Cleaner
  • Eclipse Spearmint Mints
  • Primo English Style Ham
  • Olay Complete Defence Moisturising Lotion
  • Chobani Greek Yoghurt Flip
  • My Dog Meaty Loaf
  • Coles Special Burger Sauce
  • Finish Dishwashing Cleaner
  • Coles Prepaid Gift Card
  • Messy Monkeys Snack Bars
  • Coles Ultimate Choc Chip Cookies
  • Maggi Chicken Wholemeal 2 minute noodles
  • Bulla Thickened Cream
  • Moccona Classic Medium Roast Coffee
  • Latina Fresh Beef Ravioli
  • Australian Field Fresh Garden Peas
  • Kleenex Value Pack Toilet Paper
  • Australia’s Own Full Cream A2 Protein Milk
  • Mount Franklin Lightly Sparkling Water
  • Tip Top The One Bread
  • Dynamo Professional Washing Liquid
  • Vegemite
  • Heinz Baked Beans No Added Sugar
  • Edgell Black Beans
  • Campbells Condensed Tomato Soup

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