Clemenger BBDO Melbourne has partnered with creative, tech and business event Pause Fest to offer an innovation prize worth up to $100,000.
The Clemenger Creative Incubator will launch at this year’s festival and is seeking original and inspiring ideas in technology across Australasia.
Budding tech entrepreneurs will have the opportunity to privately pitch their idea to a panel of industry experts in a five-minute presentation. The most inspiring ideas could secure part of a six-figure investment from Clemenger BBDO and its agency network.
The winning ideas will benefit from workshops, creative resources, counsel, introductions and potential partnership opportunities.
The judging panel comprises senior Clemenger BBDO execs and leading digital thinkers, including the agency's Melbourne CEO Nick Garrett, digital creative director Ben Keenan, digital planner Samara Hodgson, Finch director of Applied Technology Emad Tahtouh (chair of the Innovation jury at Cannes) and Colenso BBDO (NZ) head of digital, technology and innovation Gavin Becker, who has returned from 20 years in New York.
"Agencies are evolving at pace and innovative thinking and innovative technologies play a large part in how we define success in the future," Garrett says.
"This prize is an important way for us to connect with emerging Australian innovators and entrepreneurs who want to get their thinking and IP exposed to some of Australia’s most interesting and largest companies."
Pause Fest launched in 2011 with 200 attendees. Last year more than 12,000 creative, tech and business people from across the Asia-Pacific flocked to Melbourne to learn about the latest ideas, products and thinking in the digital world.
Email Nicola at nicolariches@yaffa.com.au.