Clemenger Studios appointed to AFL Digital

Maha Obeid
By Maha Obeid | 18 August 2021

Clemenger Studios, the content arm of Clemenger BBDO Melbourne, has been appointed to support AFL Digital with film, digital and print work.

The win will see Clemenger Studios act as an extension to AFL Digital, providing overflow services for its studio, and providing services to AFL’s partner and sponsor brands.

Clemenger Studios will be operating a direct-to-studio model, connecting AFL clients direct with its producers, supported by operating processes and systems that allow AFL Digital and Clemenger Studios to work as a single team.

Monica Forlano, Head of Production at AFL Digital: “We’re thrilled to be partnering with the team at Clemenger BBDO Melbourne and its Studios division to build what we believe to be a unique service offering for the AFL and its partners. We’re looking forward to seeing the results.”

Jim Gall, Clemenger, Group CEO at BBDO Melbourne: "This win is continued proof of the Clemenger Studios model, and of our agency vision of becoming a more accessible, more diverse and importantly, a more brilliant creative company.

“We’re excited to see the Studios team continue to kick goals and deliver brilliant content.”

The agency has worked with the AFL since 2018 across a range of brand comms including leading the AFL’s season launch activity with campaigns such as Don’t Believe in Never and This is Us.

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