Clemenger BBDO Melbourne has been appointed as Swisse Wellness’s creative agency of record, following a competitive pitch process.
The appointment comes following Swisse Wellness and its parent company H&H Group parting ways with Noisy Beast. The healthcare business had bought a majority stake in the agency back in 2017.
Noisy Beast completed a management buyout from the H&H Group earlier in the year to become a fully independent and integrated media, content and creative agency.
“We’re excited to be partnering with the Clemenger BBDO team locally and leveraging the strength of the BBDO network globally in a key period of growth for our business," Swisse Wellness managing director Nick Mann says.
“Clemenger’s strategic and creative capability was demonstrated throughout the entire process and we’re looking forward to embarking on a long and successful partnership with the team.”
The new partnership with Clemenger BBDO Melbourne will see the agency lead the development of Swisse Wellness’s new brand platform, with localised execution to be handled via the BBDO global network in key markets.
In addition to the brand platform, Clemenger BBDO Melbourne will support Swisse Wellness with its retail, activation, production and engagement activity across brand comms, product launches and ambassador content.
“Swisse Wellness is an incredible brand with a strong creative and cultural ambition," Clemenger BBDO Melbourne group CEO Jim Gall says.
“We couldn’t be happier that the Swisse team has entrusted us as their creative partner to share their story and products with the world. Together, we’ve got big plans and look forward to bringing them to life in the very near future."
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