Clemenger retains sought-after TAC account

Pippa Chambers
By Pippa Chambers | 15 March 2019
Meet Graham

Clemenger BBDO Melbourne has retained the sought-after creative account for the Transport Accident Commission (TAC).

The government road safety body called a review of the account in July, with AdNews revealing in October that Clemenger Melbourne, TBWA Melbourne and Leo Burnett had made the shortlist.

TAC is the government department behind the award-winning Meet Graham campaign, which was developed by its current agency of record Clemenger Melbourne. Clemenger won the account in 2013, which saw the government body end its 24-year relationship with Grey.

Meet Graham pulled in 56 awards in total at Cannes Lions in 2017, including two Grand Prix. The accolades led to Clemenger Melbourne being named Agency of the Year at the festival of creativity.

Despite inaccurate reporting by B&T last month that Clemenger had lost the business, AdNews can reveal that Clemenger will continue to to deliver advertising services “following a highly competitive tender process”. The contract is for the next three years.

TAC says the pitch was subject “to the highest levels of governance”, including the appointment of independent probity advisers to oversee every step of the process.

The tender attracted 22 expressions of interest.

TAC chief executive officer Joe Calafiore said the tender process demonstrated the best of Victoria’s creative thinking and insights.

“Public education is critical to reducing the number lives lost and serious injuries on our roads,” Calafiore says.

“We look forward to working with Clemenger BBDO as we continue to engage with Victorians to help make our roads safer.

“I would like also to thank all of the agencies that submitted tenders, showcasing the strength of Victoria’s creative industries.”

In keeping with past practice, the arrangement is non-exclusive and will allow the TAC to continue to work with a range of specialist communication experts in the field of public education.

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