Credit: Babak Habibi via Unsplash
The pitch for Samsung Australia's creative and media accounts has narrowed with incumbent agency Clemenger BBDO dropping out.
The Omnicom agency has handled Samsung’s creative and media business in Australia since 2020 as part of a multi-year relationship.
Samsung confirmed the review remains active, with agencies moving through the next stage of the process.
“Samsung Australia recognises the efforts of every participating agency in its recent roster review; and can confirm the process continues, with all involved agencies notified of the next stage,” a Samsung Australia spokesperson told AdNews.
“No further comment will be provided at this time.”
Nick Garrett, CEO Omnicom Oceania, said Clemenger would exit the account following the review.
“Following the outcome of Samsung’s recent agency review, Clemenger BBDO will not continue as Samsung’s creative and media partner beyond the current arrangement," he told AdNews.
“Multiple people across our network have worked on this business over the past seven years with enormous care and love and we believe that is reflected in the work and impact we’ve been able to achieve together.
“Given BBDO has been an outlier in Samsung’s global media agency alignment, we’re proud to have maintained such a strong and enduring partnership here in Australia for as long as we have.
“We thank Samsung for the trust and collaboration over the years and wish the team every success moving forward.”
Publicis Groupe does much of Samsung's global work through Starcom and Leos.
Samsung confirmed the review to AdNews earlier this year, describing it as part of a routine assessment of its agency roster.
“Samsung Australia works closely with a team of great agencies across multiple marketing and media disciplines,” a spokesperson said at the time.
“As part of our usual process, we periodically review our roster to ensure we continue to drive the best outcomes for our business.”
Clemenger continued producing work for Samsung during the review, including an influencer push for Samsung’s Bespoke AI Jet Ultra Stick Vacuum.
The work saw creators sent boxes filled with shredded competitor vacuums to clean up.
Samsung did not provide a timeline for the review.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.