Clemenger BBDO Melbourne has named former Isobar national creative director Carmela Soares as executive creative director.
She joins Clemenger ECDs Evan Roberts and Stephen de Wolf under creative chairman, James McGrath.
Spending three years at digitally-focused shop Isobar, Soares will look at creativity through the lens of technology, digital and innovation.
Brazilian-born Soares, has previously worked in Sao Paulo, Lisbon and New York in agencies including Ogilvy, DDB, Havas, JWT and MercerBell.
“As an agency, we continue to reinforce our demand for interactivity at the heart of every idea, built through the power of human observation and a collaborative spirit. Carmela’s technical pedigree is second to none, and importantly, it’s combined with a humble but compelling approach - perfect for us,’ says McGrath.
Carmela adds: “Clemenger has an unparalleled creative culture and is home to the brightest minds in our industry. The opportunity to collaborate with this group of people and help craft ideas to life is incredibly exciting.”
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