Digital growth agency Claxon has appointed Greg Chamberlain to the newly created role of chief strategy officer.
Chamberlain brings 15 years expertise in media to the independent agency, having worked in digital strategy, performance marketing and data driven growth.
Previously Chamberlain was a director at direct response consultancy Fideliti Performance and has held senior leadership roles with global media agencies OMD and Publicis Media, worked for Adobe Analytics, and has overseen strategic planning on brands such as Village Roadshow Theme Parks and the Suncorp Group, helping them achieve success via data-driven marketing communications.
Chamberlain says he is "thrilled" to join the team.
“They’ve been on my radar for a while now and it’s an exciting opportunity to come on board with an exceptional agency who continue to drive innovation and deliver growth for their clients," Chamberlain says.
"I’m looking forward to working with existing Claxon clients and engaging with progressive organisations who are looking to realise their growth aspirations.”
Claxon co-founder and CEO Daniel Willis saus Chamberlain was the perfect person for the job.
“We’ve been searching for the right person for this role for some time and have been interviewing candidates globally, but Greg’s deep experience and data driven approach was a perfect fit for where we are in our own growth cycle," Willis says.
"His passion, leadership skills and drive reflect our agency culture and off the back of some COVID driven restructuring, bringing Greg onboard to lead our service offering into the market signifies a changing of gears for us.”
Last year, Claxon opened its doors in the US to service the large volume of enquiries it has been receiving from the US.
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