Marketing super star Chris Taylor has taken up the newly created role of chief experience officer at men's health charity Movember.
He had been CMO at the Heart Foundation for three years, winning a string of major campaign awards including AdNews Marketing Team of the Year, before announcing his departure late last year.
He has held senior marketing roles across a range of diverse industries and global brands including Woolworths and Visa International.
"I am excited to join the Movember team at such a critical time with the new strategic direction," he says.
"Movember is more than a great brand, it’s an important brand that has helped put men’s health on the map globally. Movember is consistently ranked among the most innovative not-for-profits in each of its key markets.
"Its fresh and engaging approach to encouraging people to give and participate, continues to help raise important issues and ultimately, save lives through evidence-based impact programs."
Taylor will lead a new function called the Movember Experience Team which integrates marketing and distribution, data and insights, innovations, digital engagement, channel and product design, and customer experience.
The Movember Experience Team will partner closely with the programs, fundraising and technology teams to realise Movember’s vision of helping build a future where men live happier, healthier and longer lives.
Movember CEO Michelle Terry: "Strengthening our connection with audiences is key to Movember delivering on our five-year strategy to significantly increase our impact, grow and diversify our income, and drive positive behaviour change that improves men’s health outcomes in our priority markets.
“Chris’ experience in building high performance marketing and customer experience teams, plus his proven ability to help us navigate through organisational change means he is the ideal candidate to lead our growth and transformation agenda.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.