Global cybersecurity solution for online advertisers CHEQ has appointed former Sisense executive Eyal Tocker as general manager of APAC and EMEA.
Tocker joins from Sisense where, as VP of EMEA and APAC, he built the company into a category leader in the field of business intelligence and data analytics.
Previously, Tocker served as vice president of international sales at public cybersecurity company, Imperva Incapsula, scaling the international side of the company, and doubling the business year-over-year.
Tocker is tasked with bringing CHEQ’s ad-fraud and click-fraud prevention solutions to mid-market and enterprise advertisers and agencies.
“I am extremely excited to join a company with undisputed technological leadership in its field which provides immediate ROI for businesses,” Tocker says.
“Cutting out fraud in every corner of online marketing and allowing marketers to spend with confidence, is more crucial than ever as businesses are relying on impactful marketing spend to power growth.”
CHEQ founder and CEO Guy Tytunovich says Tocker's appointment comes as the business continues plans for global expansion.
“I'm delighted to see Eyal join CHEQ’s leadership, bringing a wealth of experience, forged from building the international sales divisions of two different SaaS unicorns' sales organizations," Tytunovich says.
"His appointment reflects the continuing expansion of CHEQ globally and reflects the demand for marketers for cyber-driven ad security.”
CHEQ recently launched in Australia with former Datorama executive Mick O’Brien appointed as the regional managing director.
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