Global cybersecurity solution for online advertisers CHEQ has launched in Australia and New Zealand, with the appointment of Mick O’Brien as the regional managing director.
O’Brien has more than 20 years of experience in the Australian digital media and SaaS landscape.
His previous positions include managing director Australia and New Zealand for Datorama, which was acquired by Salesforce, and VP sales APAC and North America for MediaMind, now Sizmek.
O’Brien will be tasked with taking CHEQ’s ad-fraud and click-fraud prevention solutions to market, focusing on mid-market and enterprise advertisers and agencies.
CHEQ’s full suite of ad-verification solutions spans across all major advertising channels, from programmatic display and video, to paid search, paid social, over-the-top (OTT) and connected TV (CTV), content discovery, direct publishers and console gaming.
“I’m passionate about rocketship solutions that have an immediate impact on a business’s bottom line, and CHEQ is exactly that,” O’Brien says.
“CHEQ’s growth over the past few years has been nothing short of incredible and I’m truly excited to lead the company’s next and natural expansion into the AUNZ market.
"Similar to the US, Europe, and Japan, our goal is to put CHEQ in every marketer's toolkit, to ensure they spend freely online, without worrying about fraud and invalid traffic depleting their ad spend.”
CHEQ founder and CEO Guy Tytunovich welcomed O'Brien to the team.
“Mick is a true maverick and veteran of the space, who’s demonstrated time and time again his ability to lead SaaS companies to great success in the region," Tytunovich says.
"Together, we are setting the ambitious goal of replicating CHEQ’s success in the US, Europe, and Japan, while looking to bring true security to online advertisers in AUNZ and protect them from invalid clicks, fraudulent ad impressions and other forms of fake bot traffic.”
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