Channel Ten partners with Twitter to up its Party Tricks

Sarah Homewood
By Sarah Homewood | 22 September 2014

Channel Ten has partnered with Twitter to give its latest Australian drama an interactive edge.

Party Tricks, a political drama starring Asher Keddie and Rodger Corser, will be supported by an interactive online experience that gives audiences the chance to exchange live messages with the political candidates and follow their election campaigns online.

The 'campaign' sites are already up and running across Ten Play, with both sites emulating those of current Australian political leaders.

Both characters also have Twitter accounts @KateBallardMP and @DavidMcLeod, with exclusive videos to be posted by the pair as the campaign heats up.

There will be also live questions and answers with each of the candidates as the election draws closer.

This isn't the first time that Ten has used multimedia content in an Australia drama series, with Secrets and Lies utilising multiplatform content across TV, digital and Zeebox.

Channel Ten was the first Australian network to sign on to Twitters' Amplify, which is a program rolled out by the social network in a bid to bring social media and TV together.

Party Tricks kicks off October 6.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Need a job? Visit

Have something to say? Send us your comments using the form below or contact the writer at

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus