Ten is launching what it calls the first multi-platform TV drama to run across TV and its Tenplay online platform and Ford is taking a sponsorship of the TV, digital and Zeebox element.
The six-part drama Secrets & Lies, launches on TV this week but viewers can also access additional online episodes and content, including a prequel episode that is already available.
Ten claims Secrets & Lies is a first for the Australian TV industry and there are opportunities for advertisers to take advantage of the concept and integrate online ads and social media activity with TV ads and content.
The 'whodunnit’ story has been created so that viewers can interact on a second screen, engage with the characters and use additional info to solve the mystery as the series develops.
The show follows the story of Ben Gundelach, played by Martin Henderson, who finds a dead body and becomes the prime murder suspect. Gundelach tries to clear his name and in doing so reveals the secrets of a suburban neighbourhood.
Online only content includes access to clues unearthed by the show's police investigator Detective Ian Cornielle, played by Anthony Hayes, additional mini-episodes, suspect profiles and videos showing characters taking lie detector tests.
Network Ten head of drama, Rick Maier, said: “This major event series take us into a whole new world of audience engagement. Secrets & Lies is an all-engrossing ‘There but for the grace of God’ thriller with ingenious twists and turns that will keep you guessing until the very end.
“For the first time, you will be able to piece together the puzzle and work on your own conspiracy theory through several layers of brilliant multi-platform content,” he said.
The concept is already due to launch in the UK and the US later this year.
It was created by network Ten and Hoodlum.
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