Louise Noble. Credit: Hatched
Hatched has appointed Louise Noble client partner in Melbourne to run the APT Travel Group account after the agency won the business in a competitive pitch in July.
Noble will lead a dedicated team across APT Luxury Travel, Travelmarvel, Captain’s Choice, Botanica, Antarctica Flights and TravelGlo.
She will also oversee work for the Royal Australian College of General Practitioners, which Hatched picked up in July.
Noble joins from Carat, where she was client services director.
She has more than 25 years’ experience with brands including L’Oreal, Mondelez and Miele, and has been active in MFA leadership and training programs.
Noble said she was looking forward to the role.
“I am thrilled to join the talented team at Hatched and to be working with APT Travel Group. It’s a privilege to have the opportunity to work with great brands and great people who believe in goodness and growth,” she said.
Hatched CEO, Stephen Fisher, said client partnership sits right at the heart of what the independent agency does.
“Lou’s reputation is second to none, and we’ve already seen the amazing impact she has had on our team and our clients,” he said.
“We’re over the moon to have someone with Lou’s depth of experience join the Hatched family. She's helping us build new ways of working and stronger foundations for a long-lasting relationship with our newest client.”
The appointment follows a run of wins for Hatched, including Chobani, Gippsland Dairy, Key Pharmaceuticals, Yellow Tail Wines and MCo Beauty across its Melbourne and Sydney offices.
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