Carat’s Hiranthi Jayaweera jumps to OMD

By AdNews | 15 April 2026
 

Harry Jayaweera and Alison Costello - OMD

OMD has appointed Hiranthi Jayaweera managing partner in Brisbane, effective immediately.

Jayaweera rejoins OMD after more than 15 years in media across agency, sales and consulting roles, most recently as managing director of Carat NSW and dentsu X Sydney. 

During a previous stint at Omnicom Media, she established and led the group's national Diverse Media division.

Alison Costello, managing director of OMD Brisbane, said Jayaweera brought a strong combination of skills to the role. 

"Harry brings an exceptional combination of strategic rigour, commercial leadership and humanity," Costello said. 

"With Brisbane entering a critical growth phase as we look ahead to the 2032 Olympics, I'm looking forward to partnering with Harry to create what's next for our clients alongside the OMD team."

Jayaweera said the timing of the move added to its appeal. 

"The opportunity to call Queensland home at such a pivotal time for the state makes this role even more compelling," she said. 

"I'm looking forward to working with the team to drive strong outcomes for our clients and shape the next phase of growth."

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