Cannes Lions.
Australian nominations have been revealed for the Design, Digital Craft, Film Craft, Industry Craft, Engagement, Media, PR, Social & Creator, Entertainment and Outdoor categories at Cannes Lions.
Australian based agencies, including DDB Melbourne and Sydney, Clemenger, TBWA, VML, Supermassive, FINCH and Special feature in the latest shortlists from Cannes Lions.
Work for Telstra appeared prominently for Bear Meets Eagle on Fire, Revolver and +61.
The now annual lamb commercial for Australian lamb by Droga5, part of Accenture Song, again gained award traction for Comments Section.
Cannes Lions previously announced the shortlists for The Glass, Audio, Health and Wellness. DDB Melbourne for the University of Dyslexic Thinking was shortlisted for The Glass: The Lion for Change category and the Innovation award.
Shortlists
Design
Packaging design
Packed Full of History, Clemenger BBDO, Sydney, For Samsung Australia.
Brand Collateral
Packed Full of History, Clemenger BBDO, Sydney, For Samsung Australia.
Special Editions & Bespoke Items
Packed Full Of History, Clemenger BBDO, Sydney, For Samsung Australia.
Posters
The Hidden Eye Test, VML, Sydney For 1001 Optometry.
Promotional Items/Promotional Printed Media
Scene:Scents, Thinkerbell, Melbourne, For Binge
Innovation In Design
Roobadge, DDB Sydney For Volkswagen
Design For Behavioural Change
The Hidden Eye Test, VML, Sydney For 1001 Optometry.
Digital Craft
Ai Storytelling
Mindography By Hero, Melbourne / Mccann Sydney / Hero, Melbourne For Instax
Film Craft
Direction
Donkey by Revolver, Sydney / Bear Meets Eagle on Fire, Sydney / +61, Sydney for Telstra
In a Pickle by Scoundrel, Sydney / Saatchi & Saatchi, Sydney for Toyota Hilux
Production Design/Art Direction
Donkey by Revolver, Sydney / Bear Meets Eagle on Fire, Sydney / +61, Sydney for Telstra
Experience Beautiful Internet by +61, Sydney, for Telstra
The Shoemaker by Revolver, Sydney / Bear Meets Eagle On Fire, Sydney, for Telstra
Telstra - Better On A Better Network by Bear Meets Eagle On Fire, Sydney For Telstra
Animation
Telstra - Better On A Better Network by Bear Meets Eagle On Fire, Sydney For Telstra
Industry Craft
Typography: Outdoor
Eye Test By VML, Sydney, For 1001 Optometry.
Art Direction: Brand & Communications Design
Coopers Forever Original '1 Of 1' By Special, Melbourne, For Coopers Brewery
Art Direction: Outdoor
Eye Test By VML, Sydney, For 1001 Optometry.
ENGAGEMENT
Automotive
Roobadge, DDB Sydney For Volkswagen
Use Of Social Platforms
The Comments Section by Droga5 ANZ, Part of Accenture Song, Sydney, Australian lamb for Meat & Livestock Australia
Co-Creation & User-Generated Content
The Comments Section by Droga5 ANZ, part of Accenture Song, Sydney, Australian Lamb for Meat & Livestock Australia
Social Behaviour
The Comments Section by Droga5 ANZ, part of Accenture Song, Sydney, Australian Lamb for Meat & Livestock Australia
Cultural Engagement
The Forbidden Flagmoji By DDB Melbourne For Solid Lines
Media
Use of Events & Stunts
Banana Gym Pass by Thinkerbell, Melbourne, for Australian Bananas
Audience Insights
Macca's Squid Game Meal - Dare To Play? By OMD, Sydney / Akcelo, Sydney, for Mcdonald's Australia
Use of Branded Content Created for Digital or Social
The Comments Section by Droga5 ANZ, part of Accenture Song, Sydney, Australian Lamb for Meat & Livestock Australia
Social Behaviour
Legacy Lager by VML, Sydney for Legacy Australia
The Comments Section by Droga5 ANZ, part of Accenture Song, Sydney, Australian Lamb for Meat & Livestock Australia
Use Of Humour
Welcome to Melbourne by TBWA Melbourne for Specsavers
Breakthrough on a Budget
Time To Live by The Ministry for Communication & the Arts, Coogee, for Australian Cancer Research Foundation
Market Disruption
Legacy Lager by VML, Sydney for Legacy Australia
PR
Healthcare
36 Months by Supermassive / FINCH for 36 Months
Not-For-Profit / Charity / Government
Legacy Lager by VML, Sydney for Legacy Australia
Real-Time Response
Hey Drake, This Yours? by It's Friday, Sydney, for Sydney Water
PR Effectiveness
36 Months by Supermassive / FINCH for 36 Months
Public Affairs & Lobbying
36 Months by Supermassive / FINCH for 36 Months
Social & Creator
Consumer Goods
Shark Week by TBWA\Sydney / FINCH for Modibodi
Innovative Engagement Of Community
The Comments Section by Droga5 ANZ, part of Accenture Song, Sydney, Australian Lamb for Meat & Livestock Australia
Multi-Platform Social Campaign
The Comments Section by Droga5 ANZ, part of Accenture Song, Sydney, Australian Lamb for Meat & Livestock Australia
Social Behaviour
Uncovered by Clemenger BBDO, Sydney, for Samsung Galaxy Z Flip6
Cultural Engagement
The Forbidden Flagmoji, Aboriginal Flag, by DDB Melbourne / Mango Melbourne for Solid Lines
Entertainment Lions for Sport
Partnership with Sports Talent
Get Almost, Almost Anything, Maybe Even Andy by Special, Sydney / FINCH, Sydney / Chee Productions, Sydney / Powered Studios, Sydney for Uber Eats
Entertainment Lions for Gaming
Launch/Relaunch
Clash of Commuters by Clemenger BBDO / Revolver Sydney for Samsung Australia
Outdoor
Consumer Goods
Meet Me at the Coke Sign by Ogilvy, Sydney / Boxcutter, Auckland for The Coca-Cola Company
Live Advertising and Events
The Irresistbillboard by Thinkerbell, Melbourne for V
Single-market Campaign
Welcome to Melbourne by TBWA, Melbourne / Initiative, Melbourne / Health Haus Communications Agency, Melbourne for Specsavers
The Hidden Eye Test, VML Sydney / Wavemaker, Sydney / Burson, Sydney for 1001 Optometry.
Social Behaviour
Meet Me at the Coke Sign by Ogilvy, Sydney / Boxcutter, Auckland for The Coca-Cola Company
Use of Humour
Welcome to Melbourne by TBWA, Melbourne / Initiative, Melbourne / Health Haus Communications Agency, Melbourne for Specsavers
Cultural Engagement
Take the Crown by R/GA, Sydney / Powerhouse Museum, Sydney for We Are Warriors
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