DDB Melbourne has been shortlisted in the The Glass: The Lion for Change category in the Cannes Lions for the University of Dyslexic Thinking campaign
The agency, along with Collider on production and DDB New York, teamed with Sir Richard Branson, Virgin and Made By Dyslexia.
DyslexicU, housed on Open University, aims to provide a ‘new school of thought’ and re-position Dyslexic Thinking as the world's most valuable skill set.
DDB Group Melbourne has already been shortlisted for the Innovation 2025 award for its DyslexicU campaign for Made by Dyslexia
And FINCH and Supermassive are in the finals of the Dan Wieden Titanium Lions award for the ‘Policy Change’ campaign for 36 Months, pushing the under-16 social media ban. FINCH is listed for creative and Supermassive for public relations.
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