Cannes Lions 2021: Australia's wins on day four

Paige Murphy
By Paige Murphy | 25 June 2021

Australian has won one Gold Lion, one Silver Lion and three Bronze Lions on day four of Cannes Lions International Festival of Creativity.

AKQA Australia has been awarded a Gold Lion in collaboration with AKQA Sao Paulo in Mobile for Technology - Activation by Location for their work, Code of Conscience, for Instituto Raoni.

It also won a Silver Lion in Radio & Audio for Excellence for Radio & Audio - Sound Design for its work, Action Audio, for Tennis Australia.

"I’m so proud of both of these pieces, as they truly are the imaginative application of art and science, and both do so with great purpose. Serving others and helping to create a better future is our mission," AKQA APAC managing partner Brian Vella says.

"To every person who worked on these initiatives (both proactively no less), thank you. It’s appreciated by myself and everyone at AKQA."

Code of Conscience also received two Silver and two Bronze Lions across Digital Craft and Creative Data Lions earlier in the week.

“This is only the beginning for Code of Conscience as it inspires governments, NGO’s, individuals, and business’ large and small, to work together to end the reckless decimation of our precious environment," AKQA AUNZ executive creative director Tim Devine says.

"It’s been a truly global collaboration for a global challenge.”

Ogilvy Australia has won a Bronze Lion in Brand Experience & Activation for Retail Experience & Activation - Customer Acquisition & Retention for its work, Secret Menu, for KFC.

The agency also scored a Bronze Lion in Brand Experience & Activation for Excellence in Brand Experience - 360 Integrated Brand Experience for its work, Michelin Impossible, for KFC.

Clemenger BBDO Sydney has won a Bronze Lion for Brand Experience & Activation in the Excellence in Brand Experience - Sponsorship & Brand Partnership category for its work, Pitvertising, for Rexona.

Check out Australia's other wins on day one, two and three.

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