Cam Hoelter to depart CHE Proximity after six months

Paige Murphy
By Paige Murphy | 29 April 2021
Cam Hoelter

CHE Proximity Sydney executive creative director Cam Hoelter is set to depart the agency after six months.

He joined the agency late last year to replace Wesley Hawes who departed CHEP to join Innocean.

“Cam has done a brilliant job for us in Sydney and has contributed significantly to the team and new business, with Tourism Australia’s recent retail campaign as testimony to his creative leadership here in Sydney," CHE Proximity CEO Justin Hind told AdNews in a statement.

"Cam decided a while ago that he wanted to focus his energy on something different which we support, and we wish him well on his next chapter. Cam is remaining engaged with the agency during this transition phase, and we’ve already developed a view on how and who will lead the Sydney creative department under Gavin McLeod’s leadership in partnership with Glen Dickson.”

Hoelter is the latest in a number of senior movements at CHE Proximity since former CEO Chris Howatson and chief creative officer Ant White left to start their own independent agency Howatson+White.

Justin Hind was later named as Howatson's replacement and Gavin McLeod as White's.

The agency was hit hard by the effects the COVID-19 pandemic had on its clients making a number of redundancies across Sydney and Melbourne including to the managing director role in both cities.

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