Buckman role likely to be be split as Telstra mulls replacements

By (incomplete) | 14 July 2014

Telstra is on the hunt for two senior executives after AdNews revealed on Friday that group managing director for media and marketing Mark Buckman had resigned to move to London.

Buckman's sudden resignation came just five months after he was promoted to the combined roles following the departure of former media boss Rick Ellis in March. Buckman, a former adman turned marketer, said he was leaving the company and moving to the UK for family reasons.

Telstra had planned to announce a succession strategy at the same time as Buckman's departure. However, now that the news is out, sources have confirmed the role is likely to be split into two.

“The two [roles] that we would be filling would be the CMO and the MD Media and marketing,” A source told AdNews.
It is believed the recruitment will be overseen by Gordon Ballantyne, group executive for Telstra retail.

Unlike the departure of Ellis, which was prompted by the sale of Telstra's Sensis division to US investment firm Platinum Equity earlier this year, which resulted in an announcement being made to the stock market, Buckman's departure was not considered market sensitive.

Sources at Telstra have not been able to give a timetable for the announcement of Buckman's replacements.

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