Credit: ROMAIN TERPREAU via Unsplash
Brisbane City Council (BCC) has signalled its master media advertising account will go to tender in July, AdNews can reveal.
The council has released a Request for Proposal to market which requires agencies to register on BCC's SAP Ariba portal ahead of July 31 to be eligible to participate in the pitch process, a BCC spokesperson confirmed.
Zenith, part of Publicis Groupe, has held the BCC account since at least 2018.
The Publicis-owned agency also handles media strategy, planning and buying for the City of Melbourne, which it won in 2019, making it the incumbent on two of Australia's largest city council media accounts.
The council's advertising spans transport, events, environment, community services and safety campaigns, against the backdrop of Brisbane's build-up to the 2032 Olympic and Paralympic Games.
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