BMW's top marketer Stuart Jaffray resigns

Arvind Hickman
By Arvind Hickman | 16 February 2018
Stuart Jaffray, left, and his successor Tony Sesto.

BMW Group Australia's top marketer, Stuart Jaffray, is leaving the business after a decade to pursue a new challenge outside of the automotive industry, AdNews can reveal.

He will be replaced by Mini general manager Tony Sesto on 1 April. 

Jaffray has been BMW Australia's GM of marketing for the past three-and-a-half years and has spent the past decade at the German carmaker. 

He was unable to share details of his next move at the time of writing, but confirmed it would be a senior marketing role in a different industry.

“I've been there for about 10 years and it's time for a change. I'm not going to another car company,” Jaffray tells AdNews.

Sesto has been at BMW Group since 2010 and was general manager of BMW's motorcycle brand BMW Motorrad before taking the helm of Mini.

“While I am certainly going to miss working directly with the MINI brand, I’m looking forward to moving to the largest brand in the BMW group,” Sesto says. 

“It’s such an extraordinary time for BMW. We have a huge product offensive underway, and we are introducing new and innovative technology all the time. The areas of autonomous vehicles and electrification are gathering momentum, and BMW is at the forefront of these developments. There are exciting times ahead for the BMW brand.” 

Last October, Vizeum retained the $20 million media account of BMW in a competitive pitch. 

The luxury car brand is a top 15 car manufacturers by volume and was ranked as the 17th most valuable brand by Brand Finance, worth $41.8 billion.

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