BMF Sydney and ALDI Australia get a Grand Effie at the APAC awards

Chris Pash
By Chris Pash | 26 September 2020

SINGAPORE - Winners of the 2020 APAC Effie Awards were announced during a virtual ceremony and livestream.

There were 122 finalists from 12 territories. The judging committee, led by awards chairman David Porter, vice president of global media at Unilever, presented 81 Effies, including 1 Grand Effie, 18 Golds, 25 Silvers and 37 Bronzes.

The Grand Effie was clinched by BMF Sydney and ALDI Australia for their entry, Loyalty Pointless Points.

The campaign showcases how ALDI’s Good Different brand platform enables points-loving Australians to buy more for less without the need for loyalty schemes.

Ogilvy Sydney was named Agency of the Year jointly with Colenso BBDO. 

New Zealand emerged as the overall winner with a total of 20 Effies, followed by Australia with 13, India with 12, Japan with 9, and China with 8.

Agency Network of the Year was Ogilvy with 14 wins, comprising 3 Golds, 3 Silvers and 8 Bronzes.

“It’s an honour to witness and celebrate Asia Pacific’s best in marketing effectiveness with the APAC Effies,” says Porter.

“Winning an Effie is as good as it gets in recognising effective work and is the dream of many brand marketers.

“I congratulate all the well-deserving winners on this remarkable achievement. I am sure our industry will continue to push new boundaries in the search for compelling and effective work, and that the Effies will showcase more than ever the dynamism and talent in our region.”

The Special Awards are given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists. This year’s Special Awards:

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The full list of winners is HERE


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