Aisling Colley, Stephen McArdle, Richard Woods.
Creative agency BMF, part of ASX-listed Enero Group, has appointed Aisling Colley and promoted Richard Woods to be joint managing directors.
Colley returns from Ogilvy where she was managing partner, after more than a decade with BMF earlier in her career. She led the ALDI account.
The appointments follow a series of wins. BMF has retained the Tourism Tasmania account, and added Westpac and Endeavour Group to its roster.
And the new CEO, Ian Ball, has repositioned the group to focus on core agencies including BMF.
"Coming back to BMF feels like returning to the place that shaped so much of who I am as a leader. It's a business with an incredibly strong foundation - creatively, culturally and commercially - and I'm incredibly excited to help lead its next phase," Colley said.
Woods has been with BMF for more than six years, most recently as general manager. He has been central to the agency's recent growth, helping to lead key accounts including the Australian Federal Government and Tourism Tasmania.
His track record includes award-winning work for TAL Life Insurance and Sans Forgetica for RMIT.
"BMF has been a huge part of my professional life, and I feel incredibly proud of what we've built, a place that backs its people, values long-term partnerships, and believes in the power of big, enduring ideas," Woods said.
CEO Stephen McArdle said Woods had been instrumental in shaping the business.
"Rich has been instrumental in shaping the business we are today. He leads from the front and is super-strategic when it comes to the work, the agency and our partners' business," McArdle said.
"To be able to bring Aisling back into the business to partner with Rich at managing director level was a coup. She's an incredible operator who has an exceptional track record in building brands, leading teams, and bringing the best out of those around her.”
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